LANDMARK FINDS NEW LIFE

Seattle Tower

THE SITUATION

 

Once the tallest building on Seattle’s skyline, the iconic, 27-story Seattle Tower was a tarnished landmark that had fallen to 73 percent occupancy largely because of deferred maintenance and poor marketing.

 

WHAT WE DID

 

We’d had our eye on this downtown gem for a long time. When an initial bidder pulled out because of the improvements necessary, we stepped in, with a realistic offer and a clear-eyed sense of what the project would require.

 

Venturing with Chicago-based Helix Funds, we purchased the property for approximately $16 million. We completed an approximately $3 million capital upgrade program, including seismic retrofitting, significant interior and exterior upgrades, and new amenities. Our aim: to give the building greater presence outside and more appeal inside, leveraging its beautiful, standout art-deco architecture.

 

THE OUTCOME

 

A robust marketing program attracted numerous marketing, design, software, and architecture firms to the building, increasing occupancy to 94 percent. (We’re a tenant, too.) Building rents increased 35 percent, reflecting our improvements, better management, and a higher level of service for tenants. We sold Seattle Tower to an institutional investment fund for $36.1 million after two years, providing an IRR of 70 percent.